Cathy entered the higher education field as founder of a multi-platform educational technology company designed to provide university enrollment managers with unique candidate data. After years of supporting colleges on the yield side of the equation, she exited the company and enrolled in a certification program in admissions advising at University of California to begin helping students and families find their best college options. Cathy joined Strategies For College in the spring of 2020 as an IEC and spearheaded the List Hero proprietary software development, affiliate programming, and outreach and engagement within our industry.
In February of 2025, GradBetter acquired ListHERO and Cathy became an advisor and Director of Community Relations. She continues to balance software roadmapping and servicing a small caseload of students in their pursuit of best-fit colleges. This set the stage for identifying the intersection of these discipline, with the creation of the Steps to College plan and coining the Responsible College List approach to student list building using the software solution.
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